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Project record · UK wearables · Overmoulding

A UK wearables brand's overmoulded button assembly.

Three separate parts, bonded together by hand, kept failing the drop test at the bond line. We moved the assembly to a single overmoulded part. The bond became structural, and the assembly line lost two steps.

WearablesSector
OvermouldRoute chosen
3 to 1Assembly parts
2019Established

The brief

A button that had to survive being dropped, wet, and worn.

Failed three-part wearable button assembly separated into components
Original button assembly split into separate parts

A UK wearables brand was struggling with a control button on a sports-adjacent product. The button had to survive drops onto hard surfaces, contact with sweat and rainwater, and being pressed thousands of times over the product's life. It also had to feel right — a defined click, no wobble, no visible bond lines.

The original design used three parts bonded together: a rigid plastic backing, a silicone dome, and a printed cap. Adhesive assembled on a fixture in the OEM's factory. The assembly worked, most of the time. Drop testing showed failures at the bond between the backing and the dome — enough to worry the QA team, and enough to expect field failures once the product was in customer hands.

The customer came to us to move the moulded part of the assembly closer to us and, if possible, reduce the assembly step count. They'd already tried two other UK moulders who quoted the existing three-part design.

The problem

The bond was a labour operation, not a structural feature.

In the original build, the silicone dome and plastic backing were made by different suppliers and bonded during assembly. The bond depended on operator technique, adhesive age, and cure conditions — all of which vary in a manual assembly line. Field failure was a matter of time.

The fix wasn't better glue. The fix was to make the bond structural — formed under controlled moulding conditions rather than under variable assembly conditions. Overmoulding.

We proposed a single overmoulded assembly: the plastic backing supplied by the customer's existing plastic supplier, arriving at us; we overmould the silicone dome onto it in one step with a primed chemical bond plus mechanical interlock features moulded into the backing. Print on the finished part happens as the last step at our end.

Overmoulded silicone button dome bonded onto small rigid plastic backing

What we changed

We simplified the assembly by moulding it as one part.

The design change was small. The manufacturing change collapsed two assembly steps.

  1. Redesigned the plastic backing for overmould

    Added small mechanical interlock features — three ribs around the perimeter — so the silicone locks in place even if the chemical bond ever fails.

  2. Primed the backing before mould

    The customer's plastic supplier added a light primer coat before shipping to us. The primer bonds chemically to the silicone during cure.

  3. Overmoulded the dome in one shot

    Silicone injected around the primed and interlocked backing. Single press cycle, no assembly step, no adhesive.

  4. Printed the finished part in-house

    The moulded assembly moved to a pad-printing cell in the same building. Graphics applied, cured, inspected.

  5. Rolled first-off through customer drop test

    The customer's QA team dropped fifty parts. All fifty survived. Bond line failure disappeared from the field failure predictions.

  6. Delivered as finished sub-assembly

    The customer's assembly line now receives one part per button instead of three, with no bonding step in the middle.

Plastic button backings with ribs beside an overmould tool
Backings redesigned for one-piece button overmoulding

The commercial shape

Two fewer parts in the bill of materials, and no bond-line QA loop.

Rather than quote a specific unit price, the shape of this project's economics: overmould tooling investment recovered inside the first year of volume; per-part cost roughly comparable to the sum of the three separate parts; assembly cost saved through the two removed steps.

Total cost to the customer dropped, not by a large percentage on the moulded part, but through the eliminated assembly labour and the disappeared field failure rate. Both of those savings recur every year the product is in production.

The tool is sized for the current volume forecast with headroom. If demand grows beyond a defined threshold, we've planned a migration to a higher-cavity-count tool with the same base geometry.

“The unit price was similar. The line cost dropped because two people stopped bonding buttons all day.”
— Operations lead, consumer wearables

Services used

How this programme was actually delivered.

Overmoulding

Silicone or rubber moulded directly onto a pre-made substrate — a plastic housing, a metal insert, a printed circuit assembly — so the finished part…

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Post-processing and finishing

Deflash, trim, print, bond, assemble, inspect and pack. Everything that has to happen between the press opening and the part being ready for your…

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Branded part manufacture

Silicone products moulded, finished, packaged and labelled to your brand — ready to ship into your retail, e-commerce or wholesale channel. Your…

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Next step

If your project rhymes with this one, get in touch.

The commercial shapes described in our project records are examples of what's worked, not prices we're quoting today. Every programme sizes differently based on part geometry, annual volume, material family and paperwork requirements.

For a first conversation about whether we'd be the right supplier for your part, send a drawing or a sample with your rough annual volume. That's enough to know if the fit is real.

Designed and developed in the UK. UK moulding capability, with some higher-volume production placed with trusted partners where that's the right commercial answer.

At a glance

The idea in a picture.

How overmoulding works

Silicone moulded overPlastic, metal or electronicsBonded interface

Swipe to see the whole diagram

The rigid part goes into the tool and silicone is moulded around it, so you get one finished part.

Get in touch

Tell us the part, the volume, and the timeline.

Rough annual volume, target unit price, and any deadlines. That's enough to work out whether compression, LSR injection or something else is the right tool.

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The TCI design and project office.
The TCI design and project office.
The TCI workshop, with moulds on the bench mid-build.
The TCI workshop, with moulds on the bench mid-build.
A stack of TCI silicone moulds.
A stack of TCI silicone moulds.
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  • George PrestonDesign & Project Manager
  • Kelly BallingerHead of Partnerships
  • Jim AndertonProduction Manager
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